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When working with interactive reports in Looker Studio, there is often a need for selected filters (for example, date range, region, or traffic channel) to be retained when navigating between report pages. This helps avoid resetting filters every time and…
Google Analytics 4 is not just an update to classic analytics but a new approach to working with data that allows you to dive deeper into user behavior, uncover hidden patterns, and find unexpected insights. Instead of standard summaries about…
User journey analysis is one of the key tools for marketers and product analysts. Funnels help identify at which stage visitors drop off from a website or app, and what barriers are preventing conversions. In the Google ecosystem, there are…
Google Analytics 4 has introduced a dedicated Lead Acquisition report designed for a deeper analysis of how potential customers are acquired. Unlike basic traffic reports, this tool focuses on business-relevant events such as inquiries, form submissions, and subscriptions. In this…
When we hear “A/B testing,” we usually imagine a tidy experiment: the audience is split, two versions of a button are launched, we wait for the p-value, and record the result. Hooray, the hypothesis is either confirmed or not.But the…
If your audience frequently views reports on smartphones or tablets, using a responsive report ensures your content looks great across all screen sizes. Getting Started with a Responsive Layout in Looker Studio To create a responsive report: Organizing with Sections…
Starting April 10, 2025, Google has changed how Google Tag Manager works:If you’re using Google Ads or Floodlight via GTM but haven’t manually added a Google Tag, GTM will now do it for you automatically. In this article, I’ll explain…
If you’re confused about why your audiences from Google Analytics 4 aren’t syncing with Google Ads or are stuck at zero users, this article will walk you through what could be causing the problem. In this article, you’ll find multiple…
In modern mobile marketing, a Mobile Measurement Partner (MMP) is a key tool for tracking, analyzing, and optimizing advertising campaigns. An MMP is a third-party service that helps advertisers accurately measure mobile campaign performance by attributing app installs, in-app events,…
If you’ve ever dealt with setting up a cookie banner on a website, you know this much: choosing a CMP (Consent Management Platform) is a key step. Today, let’s talk about the three most popular options – Usercentrics, OneTrust, and…
